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| Bozoma St. John, one of the most prominent women in tech today will be one of the Headliners in YouthCon@Digicon 2018 |
The 3rd DigiCon 2018 edition will be a 3-day event and this is promised to be bigger than the previous two DigiCons.
This time it comes with its own component geared towards the youth. This is the Internet and Mobile Marketing Association (IMMAP) YouthCon.
DigiCon 2018 will feature high-powered resource speakers that come from the main conference. YouthCon is a separate track of DigiCon geared towards students. This is the first time that it will be done in its three-year history.
“We are choosing and scouting for the best students in the Philippines as of the moment. There will be around 300 students across the Philippines who will be doing IMMAP Youthcon,” IMMAP Vice President Perez said.
The Resource Speakers will be led the by the following:
Bozoma St. John, who is one of the current most prominent women in tech will lead DigiCon’s international roster of speakers. St. John’s work has been crucial in the successes of Apple Music and Uber. Previously, she was Head of the Music and Entertainment Group Pepsi Cola North America. She headed it’s 360degree integrated programs and collaborated with big media brands such as Superbowl, GRAMMY Awards, MTV VMS, and CMA Awards. Today, she serves as the newly appointed CMO for entertainment conglomerate Endeavor.
Asher Rapkin is also among the headline resource-speakers. Currently, he is Head of Business Marketing, Messaging and Emerging Platforms for social media colossus Facebook.
Before his tech involvement, Asher was in the television industry working in Integrated Marketing for Current TV, NBCUniversal, and MTV.
They will speak before participants of the YouthCon in DigiCon 2018 at the Day 1 Plenary Sessions.
AM Session
9:00 - 9:45 am - DigiCon Opening Ceremony
9:45 - 10:30 am - Keynote Talk by Bozoma St. John (Chief Marketing Officer, Endeavor)
10:31 - 11:00 am - Q&A with Bozoma St. John
11:01 - 11:45 am - Creating a Digital Experience by Asher Rapkin
(Head of Business Marketing, Messaging, and Emerging Platforms, Facebook)
Aside from the YouthCon, Digicon 2018 will include workshops, interactive trade exhibits, and debates. Also, the Start-Up Match-Up where 20 startups will have a speed-dating type activity with potential clients.
DigiCon 2018 will be held at the Philippine International Convention Center (PICC) on October 3-5, 2018. For more information, visit http://bit.ly/digitaldivecamp
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